Lead the digital commerce transformation of a market-leading tool and hardware distributor with national reach.
About the Company
Our client is a trusted Canadian distributor of professional tools, hardware, and industrial supplies, serving contractors, retailers, and tradespeople across the country. With a heritage spanning over 65 years and a reputation built on reliability, selection, and customer service, the company is evolving to meet the demands of a modern, digitally enabled marketplace. Backed by robust inventory, strong supplier relationships, and national distribution capabilities, the business is poised to accelerate its e-commerce presence and deliver a best-in-class digital experience.
The Mandate
The Vice President, E-Commerce will own the strategy, execution, and performance of the company’s digital channels, leading a full transformation of its online experience. Reporting to the CEO and sitting on the executive team, this individual will develop a cohesive digital commerce strategy across B2B and D2C, drive platform and process upgrades, and lead the team responsible for site operations, content, digital marketing, and customer experience.
This is a transformative leadership role ideal for a seasoned digital commerce executive who thrives in data-rich, product-intensive environments and knows how to modernize legacy systems while delivering results.
What Success Looks Like (Year 1 Outcomes)
-
E-commerce revenue significantly increases across key customer segments and categories
-
A new or enhanced platform is launched, offering frictionless UX, real-time inventory, and robust product data
-
Key digital KPIs (conversion, AOV, site traffic, retention) show measurable improvement quarter over quarter
-
Omnichannel strategies are established to support branch, B2B, and D2C integration
-
Internal capabilities in digital marketing, analytics, and merchandising are strengthened
-
Stakeholders across IT, sales, operations, and marketing are aligned around e-commerce priorities
Ideal Profile
-
10+ years in e-commerce, digital marketing, or digital transformation within B2B, retail, or wholesale distribution
-
Proven success leading large-scale digital growth or replatforming initiatives
-
Deep understanding of UX, PIM, ERP integrations, digital merchandising, and SEO/SEM
-
Strong track record of performance across both owned platforms and marketplaces
-
Experience managing cross-functional teams and agency/vendor partnerships
-
Data- and KPI-driven leader who can translate insight into action
-
Strategic thinker with operational discipline and a hands-on, agile leadership style
-
Bachelor’s degree required; MBA or advanced digital credentials an asset
Why This Move Makes Sense
-
Transformational Mandate: Architect and execute a digital roadmap with full executive backing
-
Leadership Role: Join the executive team and influence company-wide modernization
-
Industry Standing: Work with a well-established brand that has the scale and credibility to lead in its category
-
Build from Strength: Modernize a strong business with a loyal customer base and national footprint
Interested? – Next Steps
If you’re a results-oriented e-commerce leader ready to shape the digital future of a trusted Canadian distributor, we want to hear from you. Contact the Egility team to start the conversation.
Egility is committed to creating and fostering culturally diverse, equitable, and inclusive organizations. We recognize the value in a wide range of ideas, perspectives, experiences, and skillsets in our client’s workplaces. Our client is an equal opportunity employer. In accordance with the Accessible Canada Act, 2019 and all applicable provincial accessibility standards, upon request, accommodation will be provided by both Egility and our client throughout the recruitment, selection, and/or assessment process to applicants with disabilities.
